So what does Masco do? Well they've got five segments which I'll list below (it's OK if you cringe a little, I did too):
- Decorative/architectural products (including Behr paint)
- Plumbing (including Delta faucets)
- Cabinets & related products
- Installation and other services
- Specialty products
My hope is the economy manages to stay out of a deflationary spiral and we see housing rebound in a year or two. If this is case, Mr. Market's manic depressive mood around Masco should change as well, and the stock could easily climb to the mid-teens. Looking at my investment checklist (http://mevsemt.blogspot.com/2010/08/investing-checklist.html) this stock meets most of the criteria - insider buying, 52-week low, guru buying, discount to Morningstar & my fair value, high degree of leverage on the options, and asymmetric payoff all fit here (althoug insider and guru buying is a bit light).
To give you an idea of the upside I'll take a haircut to Morningstar's fair value of $22 and assume the stock gets to either $15 or $17.50 at expiration. The cost of these LEAPS was $5,656 and if MAS hits $15 they'll be worth $31.3K. If MAS hits $17.50 they'll be worth $62.5K. Can you say asymmetric?!
Lastly, on a cautionary note I should stress that this is a very speculative bet. In the past some of these have really paid off (SD and NRG) and others completely flopped (EXC and so far SHLD). I have no idea how this one will turn out, but I personally feel the risk-reward is worth it. Wish me luck!
As always I'm available for questions and appreciate comments. Email mevsemt@gmail.com.